Elizabeth Dunn (University of B.C. psychologist, Vancouver) together with Laura Aknin and Michael Norton (from Harvard Bussines School), designed and conducted a survey on money, happiness and giving. They found greater happiness among people who give money to charity and buy gifts for friends, regardless of income.
Money may not buy you love but it might buy you happiness if you spend it in the right way, US researchers say. In studies they found that the old adage "it's better to give than to receive" is correct: spending money on others or giving to charity puts a bigger smile on your face than buying things for yourself.
It doesn't surprise me at all that people find giving money away very rewarding," said Aaron Ahuvia, associate professor of marketing at the University of Michigan-Dearborn, who was not involved in the current study.
"It was a remarkably strong effect," said Ms. Dunn. "So strong that we had other people analyze the data again just to make sure."